Eureka was a dated vacuum brand that was getting its butt kicked by Dyson and Shark. We needed to show consumers that Eureka was back and still relevant in today’s market. We relaunched the brand with a new logo and website, created campaigns and microsites for each of the vacuums in their product lineup—each targeted to a different market or a different cleaning need. Eureka needed to introduce a young Millennial market to the brand.

NASCAR

Eureka sponsored a NASCAR for part of a season. It was a great media tactic for them because they were trying to increase distribution in Walmart and Nascar Nation is Walmart Nation. We had product demos, pit banners and promotions all tied into our campaign line “Eat Our Dust Bunnies.”