GitLab

GitLab is an amazing open source software development platform which cuts development time to a fraction of what it would usually take. It allows people to collaborate seamlessly to solve DevOps problems. They have millions of users around the world who love them, but ironically, they have little name recognition and are often confused with a competitor called GitHub. GitLab needed to boost Brand Awareness in the competitive and rapidly evolving Tech Market.

We created a multi-channel global campaign that highlighted the “Lab” in GitLab. It positioned our “Lab” as a place where ideas are explored, shared and executed in a better way. In our Lab you can develop better software faster.