
SentinelOne
This cybersecurity client wanted to stand out in a category that was full of the same kind of imagery and message. Every ad it seemed use some computer generated art representing a network, or a globe, or a hacker. Instead our campaign focused on the benefit to the S1 client, stronger, more successful cybersecurity which saves you time. When the attacks are caught and stopped before they infect your network, there is no need for remediation. To show this concept, we blew up a watch.


Cybercrime is war. Often waged by rogue nations.
The next campaign focused on militaristic and athletic imagery as metaphors for the fight to protect and keep your company and its assets safe. This approach worked well for SentinelOne as their logo is the helmet of a Spartan soldier.




