Mercedes Benz

Working closely with Merkley Newman Harty, the agency in charge of the brand work for Mercedes, we used direct mail and event marketing to launch several models including a new E-Class, the M-Class, the SL Silver Arrow and the C-Coupe, targeted to a younger audience.

Then there was a 30 minute long infomercial, which I wrote and produced in order to reinforce the heritage and quality of the brand in their Starmark Certified Pre-Owned cars. The documentary-style film related the history of the brand and interviews from happy clients, some of whom were celebrities.

Then we let the customers tell their stories in their own words.

E-Class Launch

We sent a personalized agenda book to each of our loyal Mercedes-Benz owners and some important prospects to create more than just a brochure. It went in-depth to detail the advancements of the new E-Class, but it was also a hard cover journal with a personal calendar, postcards to mail out, paper and a photo scrapbook.