We launched Serena William’s new jewelry line just in time for the 2019 holiday season.

Serena Williams is certainly a cultural icon on and off the court. Her education and background in design made her very involved in the launch of her jewelry line. We created everything from the logo, brand guidelines, brand positioning, the packaging and in-store display, advertising campaign, the website and the social media.

The copy on the campaign was integral to setting the tone of love and empowerment that Serena stands for in her personal life.